As a marketer, you must first understand that your job is not about you. It is about what you can do to benefit your company. Marketers are problem solvers. Everyone comes from a unique circumstance. However, the ultimate goal that a client wants their marketer to obtain is a way to solve their problem. How can they make more money? How can they bring in more customers in less of an amount of time? What can you do to make them stress just a little less?
During this presentation, there was an activity that took place, in which made us all work together to solve an ultimate problem. This activity taught us the importance of communication, paying attention to small details, learning how to view different perspectives, and ultimately teamwork. This information and these lessons that we learned during this activity are going to help immensely when it comes to actually working in our teams in the upcoming future. We will be more knowledgeable and able to deal with our client and be able to provide the answers to the platforms and problems that they need to be solved.
I learned how important it was to do everything in your power to build a trust system between you and your client. This will ensure proper, clear, and successful communication when it comes to the tasks at hand. This includes the client’s goals, motives, and struggles, so you can better succeed in your duties as a marketer. It is also very important to be accessible on both ends at all times. Keep each other updated on how things are progressing, so that all ends are informed as to what has been done and what is in the plans to be done.
When working in a team it is important to know each team members capabilities, strengths, and weaknesses. This will help create a successful process; where large tasks are broken up into pieces to be completed in a timely and prosperous manner. Mike Arbogast’s team had this process:
- Intake and Discovery Meeting
- Integrated Everything
- Gather data & analytics
Just one person would not be able to do this entire process better than an entire team full of different skills and strengths in different areas would. Time is always of the essence and that why it’s so important to not only have a great team but also know what everyone has to offer.